S = strengths; know and use what is best in you, your life, family, your business.
U = Unique selling points; what is special and unique about you, your family, your business.
C = challenges; all those people/things that will come against you and your efforts and you will need to overcome.
C = co-operation; you cannot do it by yourself, you need a team around you.
E = effectiveness; work smarter rather than harder and longer.
S = strategies; the plans to follow, the actions to take.
S = smile; enjoy what you do and have fun.
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